The Fresh Coast Motel - White Label Web Development with Breakdance
We partnered with Addelise, a creative agency, to deliver a fully functional white label WordPress website for Fresh Coast Motel. The goal was to create a clean, user-friendly site that allows visitors to check room availability, book through a third-party platform and explore things to do in the local area.
Addelise supplied the designs, and we handled the complete technical build using Breakdance Builder, integrating Advanced Custom Fields to give their client full control over events, room listings and nearby attractions. We also set up custom post types for both “Explore” and “Events”, making it easy for the motel team to manage their content and add new items.
Once the core layout — including the homepage, header and footer — was built, we shared it for initial review and feedback. From there, we created a Basecamp task for each remaining page, allowing the agency to review and approve them one by one. This made it easy to track feedback, manage late-stage changes and keep communication clear throughout the build.
From a technical perspective, the site uses several dynamic loops for rooms, events and activities, and includes filtering powered by WP Grid Builder. We also implemented a smart image gallery that limits thumbnails on the page to improve performance, while still showing the full set in the lightbox. Booking functionality is handled via an external service, and although this and the hosting platform introduced some performance limitations, we did what we could to mitigate the impact and keep the site running smoothly.
We provided video training directly to the motel client, giving them a simple way to manage and update content without needing assistance. The site is now live and fully operational, with all the required functionality in place and a backend structure that’s easy for the client to manage.
