What Cheap Website Fixes Often Miss

We recently sent out a couple of quotes for new websites. In both cases, the businesses went with cheaper options. That’s their call – budgets are budgets. But it raises a useful conversation around value, website conversion rate, and what your website is actually doing for you.

“It Just Needs a Tidy-Up…”

One enquiry came from a local entertainment business using a website built on an outdated WordPress theme that can’t be updated. It was light on content and underperforming. Technically still online – but not helping the business grow.

Meanwhile, competitors in the same region are using modern, content-rich websites designed to convert. If you were choosing between them, it’s clear which one you’d book with.

It’s not just about which one looks nicer — it’s about which one gives potential customers the confidence to take action. A well-structured, up-to-date site with relevant content builds trust and turns casual visitors into paying customers. That’s what drives a higher website conversion rate.

The £900 Fix vs. a Site That Works

This business owner found someone offering to “fix” the site for under £900. Patching up a broken site, however, is not the same as building one designed to work.

Our quote was in the region of three times that figure, and for good reason. It included:

A full site rebuild using a fast, modern builder that’s secure, easy to update, and built to last
Professionally structured and rewritten content designed to answer customer questions, support local SEO, and improve rankings
A responsive layout tailored for mobile, tablet and desktop – ensuring a smooth experience for every visitor
Booking system integration directly with their existing WooCommerce store, providing a seamless path from browsing to booking
Regional exclusivity – while we’re working with you, we won’t support direct competitors in your area

At WinuSoft Web Development, we build with purpose: clean, modern websites that drive real results. If one extra booking a day pays for the build in months, imagine what long-term growth could look like.

Content Isn’t an Afterthought – It’s the Foundation

Many low-cost quotes gloss over content – but content is how your site gets found and how it converts.

We don’t rely on placeholder text. We do keyword research, write for your audience, and ensure each section is relevant, readable, and SEO-friendly. Content that performs is included in all our quotes.

We also track performance and help you adjust over time – because optimising your website conversion rate is an ongoing process.

What Conversion-Focused Design Really Means

Design isn’t just about looks. It’s about usability, hierarchy, trust, and action.

We use clear navigation, strong calls to action, and layouts that are carefully designed to work beautifully across desktop, tablet, and mobile. We help visitors find what they need quickly – and encourage them to take the next step.

That’s how you raise your website conversion rate.

Location, Location, Conversion

We recently worked with a local client who provided all the site content up front. It was solid, but not localised – despite them being a local business with local customers.

We rewrote key areas to include location-based content, optimised the headings, and improved local search visibility.

The result? A 400% increase in website conversion rate.

Sometimes, small strategic changes are all it takes to transform performance.

Why DIY Fixes Often Cost More in the Long Run

We’ve seen it time and again – a DIY or ultra-cheap fix leads to problems that cost far more later.

From poor user experience to broken layouts and security issues, these “fixes” often mean rebuilding from scratch later. And in the meantime, you’re losing sales and leads from a low website conversion rate.

What Makes a Good Website Quote Worth the Investment

A high-quality quote doesn’t just include design time. It includes planning, consultation, performance considerations, testing, content, SEO, accessibility, and responsive design. That’s not overhead – it’s how results are built.

If someone quotes you a price that seems too good to be true, ask what’s missing. Are they doing SEO? Content writing? Testing across devices? Are they around in six months if something breaks?

At WinuSoft, we don’t just hand over a site – we support you long term, and we’re careful about the details from day one.

The Difference Between Traffic and Meaningful Traffic

Getting more people to your site is great – but only if they’re the right people. We focus on attracting qualified traffic: users who are actively searching for your services, in your area, with intent to act.

That’s why we invest time into understanding your market and your audience, not just designing a homepage that looks nice. The result is a higher website conversion rate – and more business from your website.

Real-World ROI: When a Good Site Pays for Itself

Let’s say your site brings in just one additional booking or sale per day because it’s better designed, better written, and easier to use. That’s 30 extra conversions a month – even at modest value, the return adds up fast.

Over the course of a year, you could easily recoup your investment several times over. We’ve seen this happen with clients whose traffic stayed the same, but conversions jumped after a redesign.

That’s the difference between a website that simply exists, and one that works.

The Hidden Cost of “Cheap”

It’s easy to compare quotes by price alone. But if your site doesn’t convert, it’s costing you every day it’s live.

We’re not always the cheapest – and we don’t try to be. Our focus is long-term value: a site that performs, builds trust, and brings you business.

At the end of the day, your site should work as hard as you do. And when it does, your website conversion rate will speak for itself.

Explore More from WinuSoft

Looking for more? Our blog covers practical advice on getting more from your website, and our tutorials walk through tools like Oxygen and Breakdance in detail. You can also browse our portfolio to see recent projects, or view our web services to learn how we can support your next build.

As always, please get in touch with us if you have any questions!

Why WinuSoft Web Development Doesn’t Compete on Price – And Why That’s a Good Thing